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Legal

Privacy Policy

Last updated: May 12, 2026

At Yarn Craft Co (yarncraftco.com), we are committed to protecting your privacy. This Privacy Policy explains what information we collect, how we use it, and your rights regarding that information. By using our website, you agree to the practices described in this policy.

1. Information We Collect

Automatically Collected Information

When you visit our website, we automatically collect certain standard web log data including: your IP address, browser type and version, operating system, referring website URLs, pages you visit on our site, time and date of your visit, and time spent on each page. This data is used solely to understand how our site is used and to improve our content.

Information You Voluntarily Provide

We collect information you choose to provide us, including: your email address when you subscribe to our newsletter, and your name, email address, and message content when you use our contact form.

Cookies and Tracking Technologies

We use cookies — small text files stored on your device — to improve your experience on our website. These include essential cookies required for the site to function, analytics cookies to understand traffic patterns, and advertising cookies used by our advertising partners. You can control cookie settings through your browser. Note that disabling certain cookies may affect site functionality.

2. Google AdSense and Advertising

We display advertisements served by Google AdSense. Google and its partners use cookies to serve ads based on your prior visits to our website and other websites across the internet. These are third-party cookies subject to Google's own privacy policy.

Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to our site and other sites on the internet. You can opt out of personalized advertising by visiting Google Ads Settings.

We also comply with the IAB Transparency and Consent Framework. By continuing to use our site, you consent to the use of cookies for advertising purposes as described in this policy.

3. Google Analytics

We use Google Analytics to understand how visitors use our website. Google Analytics collects anonymous information about sessions, pages viewed, time on site, and traffic sources. This data helps us improve our content and user experience. The data collected is not used to personally identify you and is not shared with third parties for marketing purposes. You can opt out using the Google Analytics Opt-out Browser Add-on.

4. Email Newsletter

When you subscribe to our newsletter, we collect your email address for the sole purpose of sending you free crochet patterns and related content. We use a third-party email service provider to manage our mailing list. You can unsubscribe at any time by clicking the unsubscribe link in any email we send. We will never sell, rent, or share your email address with third parties for marketing purposes.

5. Affiliate Links

Some links on our website may be affiliate links, primarily through the Amazon Associates Program and similar affiliate networks. This means that if you click on a link and make a purchase, we may receive a small commission at no additional cost to you. We only recommend products we genuinely use, have tested, or believe will be helpful to our readers. All opinions and recommendations are our own.

6. How We Use Your Information

We use the information we collect for the following purposes:

7. Data Sharing and Third Parties

We do not sell your personal information. We may share data in the following limited circumstances:

8. Data Retention

We retain newsletter subscriber data until you choose to unsubscribe. Contact form submissions may be retained for up to 12 months for follow-up purposes. Analytics data is retained according to Google's standard data retention policies.

9. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

To exercise any of these rights, please contact us.

10. Children's Privacy

Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us immediately.

11. External Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policy of any site you visit.

12. Security

We implement appropriate technical and organisational measures to protect your personal information. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

13. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date at the top. We encourage you to review this policy periodically. Continued use of our website after changes are posted constitutes acceptance of the revised policy.

14. Contact Us

If you have any questions about this Privacy Policy or how we handle your data, please use our contact form.